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Converse updates iconic Chuck Taylor sneaker for first time in 98 years

Update is made of durable Tencel canvas, as opposed to the cotton kind, with a higher tech shock absorption in Nike Lunarlon footbed.


July 28, 2015
by The Associated Press

PHOTO: CONVERSE INC.

New sneakers are all about comfort, the shoe manufacturer said. PHOTO: CONVERSE INC.

NEW YORK — Converse Chuck Taylor All Star fans rejoice! Your favourite sneaker is receiving its first construction update since debuting 98 years ago.

The idea behind the All Star II is comfort, Converse said in a statement.

The update is made of durable Tencel canvas, as opposed to the cotton kind, with higher tech shock absorption in Nike Lunarlon for the footbed. There’s foam padding inside at the ankle, non-slip padded tongues and perforated micro-suede liners along the interior sides.

For the exterior, the iconic circle patch is embroidered on and eyelets will be coloured to match the shoe. In addition, the sole is slightly higher than traditional Chucks.

The easily recognizable rubber toe cap will remain.

The new shoe goes on sale July 28 in black, white, red and blue.

© 2015 The Canadian Press

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